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Saturday, July 31, 2010

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "organic" or "algorithmic" search results. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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