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Wednesday, May 2, 2012

How To Optimize An E-Commerce Website

First i would like to clear that there are a big difference between non-profit website (like a community/forum/or just a informative site) and e-commerce website.

E-Commerce website is like a showroom, where a businessman represents its products/services/requirement in their website. There are lots of basic things which may affects your site promotion in positive way or in negative way. For E-Commerce site promotion you have to prepare himself that instead of keyword stuffing you have to ready to provide real and trustworthy information in your website. I am explaining here Do's and Don't things, by which you can make and promote an e-commerce site in better way.

Do's & Don't :

1. Do not use keywords or product name which is not offered by you. (many time webmasters uses a set of keyword to promote a e-commerce site, which is actually not in business stock) for example a business man deals in "Banarasi Saree" but a webmasters uses set of keywords like "silk saree, printed sare...etc to coming on search result on that keyword... but actually business man not deals when a Buyers come to your website with "Stuffed keyword" you may loss a buyer trust, if they not found that product on your catalog.

2. Do not use wrong company detail : Many time a business man uses wrong information like Wrong ISO certification detail, Business Type, No Of Employees, Establishment Date, Turn Over..and many more which defines business status. Please provide accurate detail and provide PDF or attachment of certification for more trust.

3. Grouped your products in a category : Always make your site in good structure, categorized same products in a group. Give a common name to that group which suites these products. For example if client having large range of sarees like "silk saree, banarasi saree, embroidered saree, printed saree" then grouped and categorized these saree and give a name to this group which suites to all these products.

4. Give good description to your products : Always give good description with specifications includes information like "raw material used, available in colors, size, warranty etc.

5. Use HD Image for products: Use good images to represent your products, image should not be blured, it should be your own (do not copy from other resource)

6. Give all available payment option : Give all possible payment option in your business catalog, it may helpful for buyer who want to trade with you. Do not give wrong information always provide working and accurate payment detail.

7. Use Unique Content For Your Website: This is very important factor, do not copy product and profile information from any other resource.

8. If you are a manufacturer, then mention your product manufacturing process, you should upload a video also. It may helpful for buyer to understand your business.

9. If you are an exporter, then mention your "Major Market"

10. If you have any list of your share that list on your business catalog.

Saturday, February 18, 2012

10 Easy Steps To Optimize A Web Page

10 Easy Steps To Optimize / Promote A Web Page. (like
Step - 1 : Give A Best Title To That Page in Title tag.

Step - 2 : Give A Specific File Name For That Page (if you want to optimize "SEO Service", then file name should be as seo-service.html)

Step - 3 : Write a good description in Meta description tag

Step - 4 : make a set of keyword phrase related to that services / product like seo service, best seo service, seo service india, cheap seo service etc.

Step - 5 : make a good product / service page including all details of that service/product such as detail of product/service, product/service specification, product/service use, industry, cost, benefits, product/service images, offers and all possible detail.

Step - 6 : make sure content should not copied from other websites, write own content.

Step - 7 : use anchor text within content.

Step - 8 : user breadcrumbs (navigation) on your page.

Step - 9 : Get back link from other sources like classifieds site, directory site, article site, and other same industry page to your page, its is best to use anchor text on other source to bet links to your web page. For example if you want to optimize a page via keyword "SEO Service" then you need to use "SEO Service" keyword as anchor text on other site and link to your specific page.

Step-10 : Use social media like facebook, twitter, google plus etc to broadcast your service/ product.

Saturday, February 4, 2012

Changes In Blog Domain changes the blog domain according to country domain 

The domain changes apply in Australia, New Zealand and India, in future may be google plans to apply it on globally for all country.
Under the changed system, a blog will redirected to country domain if you open the original url. It means a blogger user based on india server will automatically directed them to Google believes this will help to audit the content according to local law.

Google also provide the option to user for "No Country Redirect" via using /ncr it means if we want read a blog via a US web address users outside America would type ""

These changes may effects several things in the term of your blog promotion and political system

Effects on Page Rank : The big & bad effect of changes is the page ranks of blog turns to "Zero". You can see currently redirected blog have no PR. In future (i dont know) may be the page rank will updated (Hope so). 

Blog Can Easily Identified : By this change any blog can easily identified, and we can easily known about bloggers belongs to whom country.

Conclusion: I would like to recommend you to move to custom domain. If you choose custom domain then you will have full control on your blog. And no one can  delete or make any changes to your blog.